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Firearms Retailers Now Off ‘Operation Choke Point’ Watch List

Written by National Shooting Sports Foundation. Posted in NSSF

August 4, 2014By nssfnewsComments Off

image In a move prompted by NSSF’s work with assistance from the NRA in getting the issue addressed by key members of Congress, the Federal Deposit Insurance Corp. (FDIC) last week reported that firearms retailers are no longer on a watch list of businesses deemed at higher risk for fraud.  The FDIC’s list was co...

The Growing Diversity of Gun Ownership

Written by National Shooting Sports Foundation. Posted in NSSF

image Last October, Pennsylvania resident Shaneen Allen was arrested in New Jersey after being pulled over for a minor traffic violation. When the police approached her vehicle, the single mother voluntarily disclosed that she had a gun in her vehicle and had been issued a concealed carry permit in her home state. Since Allen was in New Jersey, which...

Shooting Industry Masters Competition Raises Record-Matching $70,000 for NSSF’s First Shots Program

Written by National Shooting Sports Foundation. Posted in NSSF

As team winners for the Industry Division, Daniel Defense Team 2 (Jason Poston, Ed Parsons, Vadim Dale and Kevin Flores) had time on their side as they plundered their way to first place — they left Florida with a bounty of wall clocks to remember their victory. Photo courtesy FMG Publications.

Year after year, FMG Publications leads the way for a...

NSSF Members Amplify the ‘Own It? Respect It. Secure It.’ Initiative

Written by National Shooting Sports Foundation. Posted in NSSF

September 3, 2014By Steve SanettiComments Off

In June, the National Shooting Sports Foundation unveiled the “Own It? Respect It. Secure It.” initiativeto amplify our industry’s long-standing commitment to firearm safety and build upon decades of successful public outreach and education.

We have worked tirelessly to provide firearm owners with...

Retailers Seminars an Invaluable Presence at Home, SHOT Show

Written by National Shooting Sports Foundation. Posted in NSSF

September 25, 2014By Randy Clark, NSSF Managing Director, Business DevelopmentComments Off

We recently wrapped up the last two Retailer Education Seminars of 2014, and those last few sessions always give us pause before we sit down and put to paper the topics and discussion sessions we want to add for our 2015 seminars that start in the spring. For...

The 4 ‘Ps’ of Marketing (And One to Grow On)

Written by National Shooting Sports Foundation. Posted in NSSF

September 22, 2014By William F. KendyComments Off

imageThe 4 “Ps” of Marketing concept was first developed, in 1960, by marketer and Michigan State University professor E. Jerome McCarthy. This idea of a marketing mix that encompasses product, price, place, and promotion has been used by marketers throughout the world since.

The standard definition of...

“Don’t Lie for the Other Guy” is a Tool Box for Retailers, Not a Hammer to be Used Against Them

Written by National Shooting Sports Foundation. Posted in NSSF

September 19, 2014By Larry KeaneComments Off

image “Don’t Lie for the Other Guy” was formed as a cooperative program between the National Shooting Sports Foundation and the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) more than a dozen years years ago to help ATF educate federal firearms licensees to be better able to identify and prevent il...

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